Relationships with the media can be a double-edged sword. On one hand, coverage can sell products, create understanding and generally build a positive image. On the other, negative coverage can damage or completely destroy reputation, upset a whole range of stakeholders and can pave the way for a planning refusal or penal change in government policy.
Most enlightened companies accept that the positives are worth pursuing and that the negatives have to be managed. Daybreak’s media relations service operates at all levels from press release programmes through to crisis relations when the going gets tough. We also run bespoke media training courses. Our team has a journalistic base, good contacts across many media sectors – and we are persistent!
